Stop in our store and see a display of iconic Apple products from the past.
On April 1st, 2026, Apple turned 50.
Not bad for a company that started with two Steves, no real funding, and what most people would politely call a very optimistic garage experiment.
Back in 1976, Steve Jobs and Steve Wozniak (with a brief assist from Ronald Wayne) weren’t trying to build a $3–4 trillion company. They were trying to build something that made sense — a computer people could actually use. At a time when computers were expensive, intimidating, and built for specialists, Apple took a different path: make them approachable, intuitive, and even a little bit delightful.
Apple understood early that people weren’t buying technology for its own sake – they were buying what it made possible.
That early belief showed up in products like the Apple II, and later the Macintosh, which introduced graphical interfaces to the mainstream and changed how people interacted with technology.
It wasn’t a straight path. Jobs left. Apple struggled. By the mid-90s, the company was close to fading into history.
Then came 1997.
Jobs returned, simplified everything, and restored focus. What followed wasn’t just a turnaround – it was a pattern. Apple began redefining entire categories:
music with the iPod, modern life with the iPhone, and personal computing again with the iPad.
Through it all, one thing remained consistent: a deep commitment to design, integration, and the long view – building products that work together, and just work.
What Apple built was never just a lineup of products, but an ecosystem shaped by clarity, restraint, and a remarkably consistent point of view; – and the discipline to evolve without losing its identity.
Somewhere along that journey, in 1991, we began our own story as G2.
That was the year Apple introduced the PowerBook – setting the standard for modern laptops – alongside System 7 and a new generation of Macs. It felt like the beginning of something important. We didn’t know then where it would all lead, but we knew we wanted to be part of it.
More than three decades later, we’re still here – helping customers navigate, repair, and get more out of the same ecosystem that started in a garage.
Today, under Tim Cook, Apple has grown into a company with over 2.5 billion active devices worldwide. It spans hardware, software, services, and experiences – but still reflects the same core idea: technology, at its best, should feel simple, powerful, and human.
From ‘this might work’ to ‘this defines the category,’ over and over again.
Sometimes, the craziest idea in the room is simply the one that hasn’t happened yet.
With admiration for the vision that started it, and the leadership that has kept it moving forward,
Hansa
Original iPhone
20th anniversary Mac
Original iMac
